The Rebranding of The Way Forward

Client:

The Way Forward Foundation

Services:

Logo design, Brand Identity

Year:

2024

Assignment:

Create a new logo to introduce the Foundation’s new name. To meet this goal, the design 1) should easily incorporate a symbolic icon, it should work well in color and black & white, it should be adaptable to multiple platforms, it should clearly represent the target audience, and it needs to carry a visual impact on all products.

Task:

Create a new logo to re-energize the brand’s new name as they change it from The Woody Foundation to The Way Forward Foundation

Solution:

We made the design recognizable but distinct in its execution in the support of disabled athletic individuals. We kept the colors simple, and make it the logo fully scalable. It will now clearly work on all promotional platforms.
Prologue: A foundation was created to honor an individual who was injured while playing rugby and allow a community to help and make sense of why this tragic accident happened. Woody was injured, people in his life wanted to show him love, Bill (his Dad) renamed an existing 501C3 he had to The Woody Foundation. David Mills hosted a fishing tournament to raise money for equipment at Jackson so people feel like they were helping and help make sense of Woody’s injury.
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Client feedback:

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The Big Kahuna, TWF