CMF Rebrand

Client:

The Carrie Meek Foundation

Services:

Logo Design, Visual Identity, Branding, Social Media campaign

Year:

2021

Assignment:

Create a new logo design and its competents focused on the 5 following factors: 1)Create an umbrella under which your targeted interests – economic development, education, health and housing – can live, be developed and thrive, 2) establish a focused identity/brand, 3) set a series of first and second-tier goals, 4) reach the faith community with a boots-on-ground engagement, and 5) identify your assets and bring them into the mission.

Task:

Rebrand the Carrie Meek Foundation to keep it in line with all future endeavors and partnerships.

Solution:

The Meeks are embroidered into the fabric of South Florida’s rich cultural history, so as a homegrown agency, we take pride in being a part of that history. So with all due respect, we offered our suggestions on how to collectively relaunch the brand while honoring their legacy.
We disgarded all of the previous logo elements except the icon. The four overlapping circles will eventually become an independent icon working with or without type. This is a unity symbol through and through and should be prominently displayed on all CMF products. This will become the nucleus in the community’s mind, shaping the new brand. The four circles represent a core meaning that supports the message of the CMF. Each quadrant has an identity within the company. They are Economic Development, Education, Health and Housing.
The font family choice was Aileron. Decorative and script fonts lose their legibility as the logo is made smaller. This warrants using a simpler, standardized typeface that has multiple weights and styles built in. Going with a sans serif font was best for clartity and scalability. Once these elements were in place, we built out the iodentity system for the entire organization.

Client feedback:

Quo deleniti iusto rem esse porro ut recusandae veritatis non nemo obcaecati est perferendis reiciendis qui aliquid quas sit galisum aliquam. Qui dolorem illo ab pariatur possimus et voluptatem asperiores. Qui soluta quia et eveniet nihil sit quibusdam quae quo commodi ducimus aut sint officia qui quia eaque rem dignissimos rerum. Id dolorem quasi ea Quis similique et galisum sapiente et amet magnam.

Lorem Ipsum

Carrie Meek Foundation